FOR IMMEDIATE RELEASE
The Dandy Horse, Inc. Launches Groundbreaking Carbon Avoidance System Pilot to Revolutionize Urban Mobility and Unlock Unprecedented Data Insights for Diverse Industries
New York, NY – June 11, 2025 – The Dandy Horse, Inc., a visionary startup co-founded by Co-Inventor and CEO Mark Kabbash, today announced the pilot launch of its groundbreaking, patented system designed to revolutionize urban sustainability by quantifying and monetizing avoided carbon emissions from bicycle commuting. This innovative solution, leveraging The Dandy Horse’s proprietary VIDAT (Verification, Inspection, Demonstration, Analysis, and Testing) methodology, introduces a unique, dual-benefit model combining convenient, revenue-generating bike locker infrastructure with the creation of verifiable "Bicycle Commuter Carbon Avoidance Credits." Crucially, this system also generates a new frontier of action-ready empirical data with transformative potential for industries far beyond environmental offsets.
The Dandy Horse, Inc. has initiated discussions with several forward-thinking municipalities and is now actively seeking those ready to act fast and partner in this transformative pilot program. These strategic locations will feature state-of-the-art bicycle "lockers" – reservation-enabled and fully autonomous facilities that, for the first time in America, assure a commuter of a secured, hardened, and tamper-proof solution for their bicycle. These facilities provide audit trails, continuous video feeds, and in-depth analysis of all foot traffic near each bicycle locker, significantly mitigating any potential of theft or damage. Access is complemented by a sally port egress, verified with an RFID tag-enabled checks and balances system, ensuring unparalleled security. These lockers serve a dual purpose: providing convenient, secure bicycle storage for commuters, generating reliable rental income for the municipalities, and serving as the operational nexus for carbon credit generation and invaluable data collection.
"As a startup, we're driven by the conviction that innovative technology can unlock immediate, scalable solutions for climate change while simultaneously creating profound economic value," said Mark Kabbash, Co-Founder, Co-Inventor, and CEO at The Dandy Horse, Inc. "Our system isn't just about encouraging more cycling; it's about giving every pedal stroke quantifiable environmental value and generating unique, verifiable data. By providing a secured place for bikes, a verifiable record of avoided emissions, and granular insights into urban mobility, we're building bridges between individual action, global climate goals, and smart commercial applications. We are action ready, and looking for joint venture partners to deploy within municipalities as fast as possible."
A Unique & Low-Cost Efficiency Solution for a Greener Tomorrow
The Dandy Horse's solution stands apart by offering unparalleled uniqueness and cost-efficiency:
- Low-Cost Emission Avoidance: Unlike capital-intensive industrial carbon capture or large-scale renewable energy projects, The Dandy Horse's system leverages existing infrastructure (bicycles, roads) and incentivizes a simple, everyday behavior. This dramatically reduces the cost per ton of CO2e avoided.
- Scalable & Decentralized Impact: The modular nature of the "locker" system allows for widespread deployment across urban landscapes, aggregating thousands of small, individual contributions into a significant collective impact without the need for massive, centralized installations.
- Patented VIDAT Verification - The Backbone of Trust and Smart Cities: The core of our credibility lies in the U.S. Patent Office number 11998-801B2, titled "Systems and Methods of Verifying Physical Activity of Users." This robust and patented VIDAT methodology provides rigorous, undeniable verification of the physical activities of bicyclists. The system uniquely relies on Internet of Things (IoT) edge devices such as assignable QR codes, NFC tags, beacons, and RFID tags affixed to a bicycle. Combining these tags with a proprietary mobile application that resides on a user's smartphone is the exclusive domain for The Dandy Horse, Inc. in the United States of America. This patented system ensures that each commute genuinely replaced a motorized alternative by collecting action-ready empirical data that is invaluable for smart cities, enabling intelligent urban planning and resource allocation. This scientific approach overcomes the inherent challenges in verifying individual behavioral changes, ensuring the integrity and tradability of the generated carbon credits. The inventors specifically cited for U.S. Patent 11998-801B2 are: Luke Kabbash, Mark Kabbash, and Javier Richard Cook.
Revenue Generation & Environmental Validation for Rapid Scaling
Beyond initial carbon credit generation, the "lockers" offer immediate benefits and a clear path to widespread adoption:
- Municipal Revenue Stream & State Budget Support: The rental income from the secure bicycle storage creates a shared revenue model for participating municipalities, providing a consistent income stream that can significantly increase income for state budgets. This influx of new, recurring revenue can directly assist in the reduction of transportation subsidies, fostering more self-sustaining urban mobility.
- Not a Federal Program; Globally Compliant: It's crucial to note that The Dandy Horse's system is not a federal program and does not rely on federal EPA recognition. Our verification process will comply with international standards for greenhouse gas accounting. This adherence ensures that the Bicycle Commuter Carbon Avoidance Credits (BCCACs) can and will provide potential buyers worldwide with a globally recognized means to offset their organizations' carbon footprints.
- Path to Carbon Credit Certification: The pilot program’s primary objective is to validate and verify the integrity and validity of the Bicycle Commuter Carbon Avoidance Credits (BCCACs). This will be achieved through strict adherence to all existing international standards, protocols, and methodologies for greenhouse gas accounting, including alignment with the GHG Protocol (particularly Scope 3, Category 7 - Employee Commuting). Upon successful completion of the pilot, The Dandy Horse will support our pilot project municipality in submitting an application to leading third-party organizations like Verra and Gold Standard.
- Immediate Scaling Upon Certification: Upon formal certification of the BCCACs by these recognized bodies, The Dandy Horse, Inc. is prepared for immediate and rapid scaling to as many municipalities, states, corporate campuses, REITs, and universities as funding is available.
Federated Income Streams: Unlocking New Market Value from Verified Data
Beyond carbon credits and direct rental income, The Dandy Horse's innovative system unlocks multiple federated income streams, powered by the action-ready empirical data collected through its patented VIDAT methodology. This verifiable data on bicycle commuting and user activity provides unique insights to previously untapped markets:
- Insurance Companies: For the first time, this system provides health and life insurance companies with irrefutable, empirical data on individual physical activity, specifically the exact, verified miles ridden by bicyclists. This verifiable activity data opens unprecedented opportunities for health and life insurance providers to truly personalize risk assessment, potentially leading to reduced healthcare premiums and life insurance premiums for individuals demonstrating consistent healthy behaviors.
- Advertising Industry: The precise location and activity data collected via our IoT and mobile application system enables an entirely new frontier in advertising: the ability to provide pinpoint advertising to a specific person, in front of a specific monitor, within a specific place. This allows for unparalleled targeting and relevance, maximizing advertising efficacy.
- Smart Cities & Urban Planning: The aggregate, anonymized empirical data on commuting patterns, traffic flow, and bicycle infrastructure usage collected by our system is invaluable for urban planners, transportation departments, and smart city initiatives, informing infrastructure investment and policy decisions.
- NYC Local Law 97 Compliance: For buildings in New York City, these facilities can dramatically impact compliance with Local Law 97. By enabling and verifying avoided emissions from tenant and employee commuting, these facilities can directly mitigate the potential of significant taxes associated with non-compliance for buildings regarding their carbon footprint reporting.
This unique confluence of verified carbon avoidance, recurring rental income, and highly valuable, granular individual activity data positions The Dandy Horse's platform as a multi-faceted revenue generator, driving both environmental impact and significant economic value across diverse industries.
Empowering the Transportation Industry and Beyond with Innovative Project Financing
The Dandy Horse's system offers a transformative opportunity for companies, particularly those in the transportation industry, including automotive manufacturers, to genuinely address their carbon footprint through a unique project financing model:
- Organic Offsetting of Scope 3 Emissions: Brands can directly "own" and benefit from verified avoided emissions from their employees' or community members' commutes. This provides a transparent and verifiable way for large corporations to reduce their Scope 3 emissions – a notoriously difficult category to tackle.
- Brand Alignment & Consumer Engagement: By branding and financing these "locker" installations, companies can visibly demonstrate their commitment to sustainability, fostering stronger brand loyalty and engaging directly with environmentally conscious consumers and employees. This shifts the paradigm from merely purchasing abstract offsets to actively enabling tangible environmental benefits within communities.
- Unique Project Financing Model: These projects are specifically designed as project financing opportunities, each with a sophisticated capital stack that includes a debt component. Working closely with Real Estate Investment Trusts (REITs), we will be able to scale rapidly to thousands of buildings within states. Our unique methodology provides a higher occupancy rate, greater throughput of users, and a superior carbon credit generating methodology. This inherent uniqueness helps to reduce ongoing maintenance fees, offset by the carbon credit monetary value, and mitigate some of the traditionally costly capital stack components due to the recurring income from carbon credits.
"We envision a future where every city can easily quantify and benefit from its cycling infrastructure, where businesses can authentically contribute to a greener planet by investing in real, verifiable carbon avoidance, and where data-driven insights create entirely new market opportunities," added Mark Kabbash. "Our pilot sites are the first step in demonstrating this powerful potential, and we are prepared to scale rapidly with the right partners and investors."
As we launch our final coded design solution, we are also actively seeking parallel feedback from municipalities, users, and ambassadors to fine-tune our solution to precisely address these diverse markets. This comes on the heels of a successful minimal viable product (MVP) launch, and the expected full software launch, along with the conclusion of identifying specific municipalities and partnering REITs, corporations, and insurance companies, are all being actively pursued.
The Dandy Horse, Inc. is actively seeking collaborators and investors who share our vision.
Learn more at www.thedandyhorse.com
Get Involved:
The Dandy Horse, Inc. is action ready to deploy our patented solution. We invite you to join us in revolutionizing urban mobility, climate action, and data-driven innovation:
- For Partnership Opportunities: Contact us at Mark Kabbash to discuss how our Carbon Avoidance System can integrate with your organization's sustainability goals. We are actively seeking joint venture partners to deploy within municipalities as fast as possible.
- For Ambassador Program Information: Call Mark Kabbash to explore becoming a part of our growing community of cycling advocates and early adopters.
- For Funding Opportunities: Investors interested in joining our capital stack, including debt and project financing for REITs, municipalities, corporate campuses, and universities, please contact Mark Kabbash
About The Dandy Horse, Inc.:
The Dandy Horse, Inc. is a visionary startup co-founded by Co-Inventors Mark Kabbash, Javier Richard Cook, and Jeffrey Patterson, dedicated to developing innovative, patent-protected solutions for sustainable urban mobility and environmental impact. With its proprietary VIDAT system, underpinned by U.S. Patent 11998-801B2 (invented by Luke Kabbash, Javier Richard Cook and Mark Kabbash), The Dandy Horse, Inc. is committed to bringing transparency, verifiability, and efficiency to climate action through action-ready empirical data, poised for rapid deployment.
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Contact:
Mark Kabbash
646.408.2661
Co-Founder, Co-Inventor, & CEO
mkabbash@thedandyhorse.com